Over the years, Google managed to release and promote numerous tools that helped people and businesses alike. Whether you needed a top-notch email service or a tool that allows you to work with your colleagues on the same document, Google was the one to rise to the occasion.
As a small business owner, you probably don’t have enough resources to create a well-optimized website or to handle your SEO optimization. Doing it yourself requires lots of work and expertise, so you’ll be pleased to find out that Google My Business can make a significant difference.
What is Google My Business?
Google My Business is a tool provided by Google for free. It allows you to publish your business listing so that it appears in Google Search and Google Maps. Everything from your business’s name and location to opening hours and photos will be visible in Google.
For instance, let’s say that you want to search for a coffee shop near you. You put “coffee shop” in the search box, and you’ll get several results that show locations, phone numbers, opening hours, and so on. You will also have access to reviews so that you can check the quality of the services you are looking for. Neat, right?
All of that is possible with the help of Google My Business. You can create your own business account, and people will have an easy way to find you. You can post photos, respond to reviews, and post updates. To put it simply, you can engage with your customers before they use your services. Google will put you on the map, both literally and figuratively.
Set Up A Google My Business Account – A Step-By-Step Guide
Google My Business account is crucial. After all, we are in 2020, whereby online existence is the real deal.If you’re not online, it’s time you scale up your game. Below, I am going to share a quick guide on how to do that.
Step One: Create a Google Account
Creating a Google account is easy. Go to google.com/business, and click on the button that says, “Sign In.” Then, push on the “Create account” button. In case you already have a Google account, all you have to do is to verify it.
Step Two: Manage Your Account
After your Google account is set up, you will be given access to manage your Google My Business account. This consists of multiple aspects. For starters, you have to find your business if it’s already online. If it’s not, you can add it.
The next thing you have to do is to provide the name of your business and select a category in which your business belongs. You can choose the latter from a drop-down menu. Make sure that you agree with the terms of service at this point. If you do not, Google will not allow you to go any further.
When you manage your account, it is also necessary that you add a location. You have to provide the address of your business, but Google will also give you a map so that you can drag the marker to pinpoint the exact place where you can be found. You must also mention if you provide services outside of the selected location. For instance, if you are a restaurant that delivers, you should say so.
Once you are done with the location, you will move on to contact information. You have to provide a phone number. If you have a website as well,add the address and any other relevant information.Actually, the more the information, the better for your Google my business account.
Google then asks if you want any future updates. If you do, just click ok or vice versa. After that, you are free to click on the “Finish” button.
Step Three: Customize Your Account
While your Google My Business account is all set up, that does not mean you are done, you have to customize it. What does that mean? You have to add a few more details.
First, you have to add the service or services you provide. You should also write a short description of your business and add a few photos. Don’t use online stock pictures, though. It is best to have original content here.
So, there you have it. Setting up and managing a Google My Business account is easier than you think. No experience is required. Google tells you what to do every step of the way. However, remember the benefits. You will be easier to find when someone searches the services you provide. As a result, your business will enjoy more customers.